digital work.

THE CHALLENGE: Research and develop a series of archetypes that best represent HoneyBook’s user base of small business owners. Based upon those archetypes, design various templates targeted to HoneyBook’s user segments. The ultimate goal of the one flow product was to help optimize users’ client flows quickly and effectively by offering templates that users could naturally identify with and tailor to their individual brands.

THE OUTCOME: An asset library that users can intuitively search and edit due to easily identifiable characteristics that feel representative of their business.

MY ROLE: Lead UX Strategist (research, interaction design, visual design)

*This work was completed under NDA and cannot be showcased here in its full form