digital work.

THE CHALLENGE: Develop one of the world’s first financial platforms built to meet small business’ specific needs and priorities. Help HoneyBook achieve one of their most ambitious OKRs to date by setting a strong foundation for their financial MVP.

THE OUTCOME: A financial platform that solves for one of small business’ biggest issues, tax withholding, in addition to various other features that fit user needs.

MY ROLE: Lead UX Researcher, Strategist (both quantitative and qualitative research)

*This work was completed under NDA and cannot be showcased here in its full form