digital work.

THE CHALLENGE: Synthesize nearly two decades of observations and learnings in the UX space to change the way that we think about UX as a discipline.

THE OUTCOME: A brand that focuses on thought leadership and challenges the status quo. The User Experiment is an exploration of the future of UX, hybrid experiences, and what it means to design for a world beyond screens in the era of AI.

MY ROLE: Founder, Writer, Brand Creation